About Us

[People are the whole]

A new way of entrepreneurship needs to be implemented: conscious, sustainable and people-driven.

Companies fail when it comes to dealing with humans: partnering the right co-founder, choosing the right team, creating the right company culture or retaining their talent. We know that being a founder is a really hard emotional topic.

8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn.


Help companies to grow in a conscious way. That means taking care of their company culture, their teams and the personal development of their leaders.

The mentors

We believe that every idea and company is meaningful because of the people that is behind. We are all conscious entrepreneurs, business owners and humanxs. 

The founder

Karen Prats is Forbes 30 under 30, shortlisted as one of the ‘20 candidates to lead the next business decade in Spain’ 2018 and as European Web Woman Entrepreneur of 2015' at Europioneers.

Marketing and PR specialist, master in graphic design and Business Growth program at IESE Business School. Until 2019 she was 'Empowering your ideas to become great' as co-founder & CEO of Go—PopUp: the leading international marketplace for renting commercial spaces to set up Pop Up Stores. 

During her career she has been finalist and winner of many awards such as Best Future Potential of the European Congress EBN 'Young Entrepreneurs building & transforming economies'​, 30 under 30 Spain at Emprendedores journal and 75 best web woman entrepreneurs Spain in Referente journal.

After mentoring many companies together with Barcelona Activa or Founders Institute she has decided to create her own mentoring program focused on the people as the key element to succes.

Learn More

Our mentoring program is designed  to empower you and your team and outfit you with the tools and advices you need to  succeed. Talk to us today about how we can support your growth.

Karen Prats



I absolutly believe in people and that things always happen for a reason.